Balance Cycling Board of Directors Meeting
June 10, 2013
Members in Attendance: Ryan Huffman, Scott Mason, Lisa Martens, Shannon McKeegan, Morgan Luzier and Dan Lind
This meeting was called to order by Pres. Ryan Huffman and 7pm
Board approved agenda for meeting
Board approved minutes from 3/12 meeting
Dan discussed two options in our outside marketing strategy. The first would target new members through a campaign aimed at “anyone with a bike.” The second would be a more grassroots, word-of-mouth campaign that encouraged current members to invite their friends, etc. The Board agreed that the later option was in better alignment with our vision of a stronger, cohesive club of dedicated riders who know one another and feel connected to the brand. The Board also agreed that during this “transitional” year, we best let our identity and “agenda” emerge organically, rather than trying to define it for the sake of new membership. Dan settled on focusing his attention on developing community and the value that the balance brand brings to that community.
Shannon is working to streamline the welcome letter.
Lisa suggested that we better align the WEBSITE with the FACEBOOK ride postings and make more clear on the website that the Facebook page is the ultimate source for ride and event information.
Scott agreed to update the website to reflect those sentiments and add a few new rides
Ryan pointed out that many of the redundencies in our current handling of membership communications will be alieviated in the new generation of our website.
Ryan offered to design the website, but asked that we prepare for about $500 in fees that will allow a developer to install specific things like membership agreements, waivers, automatic emails, listserves, etc.
Club Dev/Ride Leaders
Morgan relayed the feedback from her post to the general chatter page asking for member feedback on rides.
Lisa will reach out to Steve Faltus about leading a ride.
Ryan will lead a new ride “medium plus” to fill the void between “too fast for medium and not fast enough for rip your legs off fast”
The Board agreed that northern routes, as suggested by member Ryan P, are not very good. However, the Belle Plaine southern route is a good one that should be a Balance regular
Lisa will follow up with Bar Louie for a Tour de France ride this July as suggested by Tjorvi P. The ride will end at Bar Louie for an exciting Tour stage!
The board divided duties for the upcoming BBQ.
The Board discussed the not-so-smooth kit design and ordering process this year. Ryan mentioned that he is confident in this year’s product, but that he is unclear about what members want. He expressed concern that people no longer want to wear sponsor logos and suggested that we explore other revenue streams and forgo sponsors on the kit in the future.
Lisa, Morgan and Dan added that they do not believe that the logos are the issue, but that kits are so similar from year-to-year that old kits are still relevant. Therefore, they might not need updating each season. This raised the issue of indentifying sponsors that are going to renew without hesitation so that we can uphold our advertising promise to them even if members are in old kits.
Scott added that many people probably ordered jerseys or bibs before the order went in because their kits from last year were shot and they needed something to ride in immediately.
The Board agreed that a redesign is in order, but that the color scheme stay the same so old and new kits are cohesive.
The Board discussed giving or discounting jerseys for ride leaders and requiring that they wear them during Balance rides.
The Board discussed “strongly recommending” that ALL members wear SOME Balance apparel during Balance rides as a safety issue and as a way to promote our sponsors and club.
In short, the Board agreed that the kit is an important part of our identity. As we grow into ourselves this season, it will be more apparent what we need in the coming year. In the meantime, we’re ready for our 2013 kits already!
Ryan reported that a handful of members are racing this season, mostly 4/5s. He reported that the development ride on wednesday is generally well attended and that the new wednesday ride will hopefully attract some new people interested in racing.
Lisa reported that a club member who is also a racer contacted her, wishing to remain anonymous. This member expressed concerns about three things specific to racing: 1) the vision for a racing program for Balance Cycling 2) communication and leadership within the current balance race community and 3) confusion about sponsors, specifically, in the absence of Erik’s if balance racers have anywhere for discounts and mechanical support. Lisa added that this person didn’t seem to be seeking financial support as much as “emotional” support from the club and its leadership.
After much discussion, the Board decided to issue a communication that will address the above-mentioned issues. In short, the Board is clear that Balance Cycling does not offer a racing program, but focuses on individual rider development. We agreed to increase our support of the racers by recognizing their successes on Facebook and trying to integrate their contributions to the cycling world into the non-racing club community. Finally, the board agreed to again clarify our relationship with Erik’s and LaMere cycles to the racers and club.
Morgan reported that the BC account has about $6500 as of June 10.
Ryan asked that the outstanding balances from our sponsors be collected immediately.
The Board agreed that any Articles or Bylaws ought not be adopted this year. We’ll work on them over the winter after we spend the summer getting clearer about the club’s vision and growth.
Ryan expressed interest in “giving back” to the cycling community via a bi-monthly breakfast on the greenway. His goal is to begin it this Friday, June 14.
Meeting adjourned at 8:30pm
Balance Cycling Board of Directors Meeting Minutes March 12th
Balance Cycling Board Members Meeting 3/12/13
Members Present: Ryan Huffman, Scott Mason, Lisa Martens, Shannon McKeegan, Dan Lind, and Morgan Luzier.
The meeting was called to order by President Ryan Huffman at 6:15pm
Board approved minutes from 1/29 meeting
Dan is waiting for our final sponsor deals and member “perks” before working on new member solicitation
Shannon reported that the Balance Race meeting email was sent out to interested members for Thursday, March 14th at 6pm at Balance. She reported a need to send an “all club communiqué” about the upcoming season and the direction of the club.
Lisa and Scott updated the Board on the 2013 ride schedule. Most ride leaders from last year are returning or they’ve found new leaders to replace people who are taking the year off. Lisa reported a need for a Monday evening ride leader and Saturday morning ride leaders. The Board agreed on the following dates for club events:
Ride leaders meeting – March 24
Kick off party – April 13
Club Rides start – April 13
Ryan reported that he will have more to report after the Racer’s meeting on Thursday. He also discussed adding Monday, Wednesday and Sunday racer development rides to the ride schedule
Morgan reported on next steps on getting the order processed with Castelli. Ryan reported that he is finalizing the art. He anticipates kit orders being taken by the end of the week and delivery by the end of April
Morgan reported that she has been working on an annual budget based on projected membership dues and sponsor dollars based on 2012 expenses.
Morgan moved to approve Articles, Bylaws, BOD titles and duties at the next meeting after BOD members have time to review the final documents.
Ryan reported that he is abandoning the “new” kit design that the Board discussed at the last meeting in favor of an edited version of last year’s kit. Ryan offered some mock-ups. The Board agreed that he should move forward with an expeditious design of his choice.
The Board discussed the idea that Balance Cycling not be ask Erik’s Bike Shop to sponsor the team this season. They unanimously agreed that it was in the best interest of the club to be unaffiliated with any single bike shop. The Board discussed other sponsor opportunities including Bar Louie, Lamere and Bergin Nut Company.
In the interest of time, the Board decided to address only two items on the New Business Agenda: Budget and the 2013 Calendar of Events.
The Board agreed on April 13 as the start of the ride schedule and the date for the kickoff party. They agreed on March 24th at 4pm for the ride leaders meeting. Scott and Lisa proposed that ride leaders be given some kind of incentive for leading, like a kit, jersey or “repair kit” with tubes, gels and Co2s. The Board agreed that it would help retain good leaders. Lisa will draft an email to the ride leaders announcing the meeting. Morgan will send an evite to the members in good standing for the kickoff party on the 13th.
The Board briefly discussed the 2013 budget. Morgan passed out preliminary budget numbers based on last year’s numbers. Morgan and Ryan requested that the Board consider a salary for the President and Secretary for their efforts towards the club. Dan asked that they submit an official proposal to the Board based on their hourly commitment.
Meeting adjourned at 8:15pm
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Королева Мария Шотландская, милорд, предшественница великой королевы Елизаветы Тюдор.